This is a shout-out to Apple, their CEO, Tim Cook, and to wired.co.uk who published this great article with a terrific headline, from which we are borrowing.
Essentially the article talks about how Cook told shareholders that if they don’t like Apple’s switch to renewable energy, they should sell their Apple stock.
Since Cook became CEO, Apple increased the amount of renewable energy powering its facilities worldwide from about 25% to a whopping 75%.
Cook shot back at the conservative think tank, the National Center for Public Policy Research, which asked Apple to discontinue environmental initiatives that don’t increase profits. Their general counsel wrote: “We object to increased government control over company products and operations, and likewise mandatory environmental standards. This is something [Apple] should be actively fighting, not preparing surrender.”
Cook retorted to this, stating that the company’s environmental efforts make full economic sense, and added “We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.”
Some of the comments on that article inspired us.
Andy Middleton, Associate Director at Institute for Sustainable Practice Innovation & Resource Effectiveness, wrote, “It’s not before time that Apple has made strong comments about common sense. They could do so much more, and maybe influence a whole generation of consumers to make smarter decisions.”
Bert Lee, Manager at Key West Sunset Celebration, wrote, “Good. They voted down the profit-first people. This is the only way to get meaningful change. Even if there wasn’t a problem with the climate, renewable energy is a forward-looking concept. The people that claim climate change is a hoax will usually concede that pollution is a problem. There can be nothing bad about choosing a better path.”
Nathan Baker said, “I’m very impressed. I don’t own anything made by Apple. This may very well influence my purchases in the future.”
And Andy Trafford wrote, “For the first time ever I am giving Apple a thumbs-up.”
This points to what the public is clamoring for more and more. That sustainability is a practice worth rewarding. Yes, there is a minority of the population who think profits trump clean air, but, as Apple and so many Class-G clients are telling us, you can have both.