Sustainable Buildings – The Challenges towards Widespread Acceptance

sustainable buildingsDeveloping a company into a paragon of sustainability is now more important than ever. Environmentally-friendly sustainable buildings are not only essential from a moral standpoint; they can also be a solid financial investment.

According to the U.S. government, the nation’s 100+ million households and more than 4.7 million commercial buildings “consume more energy than the transportation or industry sectors, accounting for nearly 40 percent of total U.S. energy use (source).” This makes improving to sustainable buildings an immediate issue that requires an immediate response. But the response has taken longer than it should.

This is mostly due to outdated modes of thought and fearful expectations of financial loss. Fortunately, these apprehensions can be remedied through a cursory look at the countless benefits involved in making a green transition.

The greenest buildings commonly increase ventilation control, enhance temperature and lighting control, and increase daylighting, all of which are vital in reducing an organization’s carbon footprint. Simply put, sustainable buildings consume less energy. This places much less demand on the power grid, leading directly to a reduction in fossil fuel usage, and eventually, lower energy costs.

Further benefits include:

  • A healthier work environment, improving employee comfort and productivity
  • A reduction in operations and maintenance costs
  • A more efficient use of key resources (energy, water, materials, land)
  • A sense of corporate leadership by employers and employees in the areas of environmental sensitivity and sustainability.

Making your building more sustainable is truly a win-win for companies who want to evolve their business and provide an environmental benefit. This will boost public perception, attract quality talent, and put the organization in an ideal financial and social position going forward. Environmentally-conscious customers will also reward sustainable efforts, and by doing so, increasing loyalty, reputation, and profits.

So how can a company leverage sustainable practices to increase business and reduce environmental impact?  Enter Class-G, an online sustainability self-certification platform, allowing organizations to measure and communicate their commitment to sustainability. Offering a “Green Company Certification” Class-G enables businesses to effectively promote their sustainable buildings, as well as encourage ongoing green practices.

By benchmarking their level of sustainable operations (Air & Health, Energy, Water, Materials, and Waste Reduction) in as little as 60 minutes, businesses can be rewarded with an eye-catching certification plaque and a third-party endorsement of sustainability. This is similar to the LEEDs certification, but without the need to partake in costly renovations, or pay for expensive third-party inspections.

The world is changing, and making an effort to stay on the forefront of sustainable practices is in an organization’s best interest, both socially and economically.

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